Monthly Archives :

September 2019

How to Achieve Higher SEO Rankings for your WordPress Website

How to Achieve Higher SEO Rankings for your WordPress Website 20kwebsites

The more visitors your website gets, the better your business will perform. Each person that arrives on a site has the potential to convert in some manner for your business which is why driving traffic to a website is so important. One method for driving traffic is through Search Engine Optimization (SEO), which is effective for all types of websites including WordPress sites. As a digital marketing company and web developer, today we wanted to share our insights on how to achieve higher SEO rankings for your WordPress website.

The higher pages rank in search engine results is directly related to the amount of organic traffic the site will earn. Additionally, sites that rank highly appear more credible and trustworthy to consumers which is why so many businesses place a premium on SEO.

Is SEO Different on WordPress Websites?
WordPress is very popular as both a Content Management System (CMS) and blog hosting service. The CMS is open-source and available from WordPress.org while the blog hosting service is located at WordPress.com.

The Content Management System allows a site owner to manage a website using a very friendly, straightforward user interface. WordPress is one of the most popular CMSs as about one-fourth of all websites on the web are powered by them.

It is important to understand that there are differences between a WordPress site and a static HTML site. Primary, a static site has more options for design and development while a WordPress site is more fixed regarding options based on templates and plugins. There are a lot of options and ability to customize, but not nearly to the same degree as a static site.

SEO is slightly different on a WordPress site compared to a static HTML site simply because of the framework. The CMS handles page creation and interface aspects without the need for a web developer, but that also limits the ability to manually update the code to maximize SEO.

Tips for Higher SEO Rankings
These tips are specifically for WordPress sites and are in addition to rather standard SEO techniques such as keyword usage, using internal and external links, writing quality content, and keeping content updated or providing new content frequently. More in-depth articles on these topics can be found on the Lounge Lizard Blog.

Use a good hosting company – Web hosting plays an important role in SEO primarily due to site speed but also because of factors such as distance, security, and downtime. Site speed is a ranking factor for Google so using a host that can provide great speed with little or no downtime is important for ranking and the user experience. In some cases, small providers have limited servers or servers not near a business’s core customers. This increases the time for data to send and receive. Even shaving a second off the website load times is important. A site should also be utilizing HTTPS, which is also a factor to Google. Some hosts will provide the certificate for free.
Theme selection – WordPress utilizes themes for a website’s layout and appearance. Selecting a theme that is SEO friendly provides useful features to enhance SEO efforts such as providing new heading tag options. There can be vast differences between themes, and those geared towards SEO are going to be optimized in ways that allow web crawlers to more effectively review content, keywords, and metadata.
Use an SEO plugin – There are numerous great plugins available for WordPress sites. SEO plugins, such as the Yoast SEO plugin, are an easy way to add important features to a site that will improve SEO relatively painlessly. The top plugins offer customer support as well which makes them relatively plug-and-play.
Set Permalinks to Post Name – WordPress uses a default permalink structure which is non-descriptive. Why this is important is because when search engines crawl a site, the permanent URLs (permalinks) are read by the crawler. The more descriptive a link, the easier it is for content to be made sense of and categorized. By switching to Post Name, the link will reference what should be a very descriptive name of the actual post. This can be accomplished under Settings > Permalink.
Use Heading tags – When creating content, make sure to use heading tags not only to break up groups of text for readings, but also for web crawlers. People use headings to identify areas of interest. Crawlers use them to better understand what content is about along with structure. Headings are listed in the WordPress editor under a drop-down menu.
Optimize images – There are two ways to optimize images for SEO. The first is file size. Images should be compressed for faster loading speed which is important for SEO and the user experience. The second is the file name and alt text. Each image should be named using at least one related keyword and the alt text should provide a description of the picture. Again, this is to help web crawlers better identify your content and information which helps boost rankings.
The Bottom Line
The bottom line is that WordPress is a very powerful and popular system for website management. This article provides some very useful tips on how to achieve higher SEO rankings for your WordPress website and they should be implemented for anyone looking for additional organic traffic.

What are the Best types of ads suitable for a Small Business on a budget

What are the Best types of ads suitable for a Small Business on a budget 20kwebsites

Marketing budgets for smaller businesses are usually “whatever is leftover”. This means fewer options when it comes to advertising, with value and price often being the deciding factors. The problem with that approach is potentially missing out on the most effective options, which could generate enough revenue to make the investment worthwhile. As a top digital marketing firm, we have a shortlist of the Best Ad types for smaller businesses.

There is one similarity between all these best ad types; there are all digital. Why focus on just digital? According to statistics, it is the smartest play for businesses of any size. There are almost 20 million people in Nigeria alone using the internet. Compared to other channels, it is more cost-effective to use digital ads when you consider the reach versus price. Plus, digital ads offer enormous flexibility as you can launch, remove, and update campaigns and ads quickly.

Those are all important reasons for any businesses, but especially smaller businesses. Reach, cost-effective, and flexible.

Best Ad Types for Smaller Businesses

Google Search Ads – I am sure some people are convinced that articles list Google products so often because there is a kickback or some perk. There isn’t. The simple fact is that Google makes some of the best tools in the industry and Google Search Ads is no exception. Their search ads are very straightforward. They appear in Google search results and you only pay when a viewer clicks on the ad. With their targeting ability, you are usually reaching people with a high degree of intent towards purchasing goods or services. However, they are a popular platform so it can get competitive for certain industries and keywords.
Facebook Ads – As one of the largest platforms on the internet, it makes logical sense to advertise on it. There are over two billion monthly active users, which means they visit the platform at least once per month. Even better, each user averages eight visits per day. Realistically that means you have some people visiting once a month and others visiting 50 times a day. Luckily, they have precise targeting thanks to all of the information in the profiles. Their ads are also relatively cheap.
Amazon Sponsored Products – Retailers should certainly consider using Amazon for advertising, as they are the largest store in the world. If your products are already on Amazon, this is an easy way to gain more attention. Sponsored product ads are based on keyword results from search queries. Therefore, your ads are going right in front of interested buyers. It is also a good way to boost brand recognition as a business name is put in front of millions of customers. Lastly, they are very cost-effective.
Google Shopping Ads – While lots of people start shopping on Amazon, a large segment also will use a Google search, which instantly results in Google Shopping Ads popping up in the search results. Ads can sometimes include reviews and other engaging information. A big bonus for this ad type is that leads are usually high quality as they have a better idea of what to expect from your site.
Google Maps PPC Ads – For small businesses with a physical location that needs live customers, Google Maps offers a good advertising option. Out of all the ad types, this is only useful for brick-and-mortar operations. When people search for products or services, your business can be featured at the top of the local results. Plus, with a link to your business page, they can easily learn more about you. Just make sure to have a complete business location page!
The Bottom Line

The bottom line is that marketing has always been a pretty tough industry and smaller businesses have faced an uphill battle compared to their larger counterparts with bigger budgets. The rise of the digital landscape has helped balance the playing field a bit. Making use of the best ad types for small businesses, along with following best practices, can allow the little guy to get some of those customers back from big business.

How To Boost S.E.O Rankings with these Title Tag Tips in 2019

How To Boost S.E.O Rankings with these Title Tag Tips in 2019 20kwebsites

There are always more effective ways to do things, especially when it comes to SEO and digital marketing. By using “hacks” it is possible to improve title tags for more clicks. For digital marketing and SEO, clicks are important which is why we wanted to share some easy ways to boost SEO rankings with these title tag tips.

Title tags are an important part of a well-rounded SEO strategy. Studies and testing have consistently demonstrated that changing title tags can provide a measurable increase in rankings. Click-through rate is an important metric which search engines track and is related to the overall ranking. By optimizing title tags and using various “hacks” you get increased traffic and higher rankings.

Title Tag Tips

These title tag tips focus on exactly what you should use within your title tag to increase clicks and boost SEO rankings. However, it is important to recognize that just like any other SEO tips, they should be experimented with and tested as every audience is different.

Proper Length – Length is very important in the title tag. Tags that are too short are not very descriptive and search engines can have difficulty properly categorizing the content. This is especially true when the topic is broad. On the flip side, overly long title tags have too much information which makes categorizing difficult. The optimal length is usually 50 to 60 characters. Obviously, this isn’t always easy to hit, but that is the sweet spot you should be aiming for.
Using Dates – Dates are very useful in providing current, relevant content especially for lists. You see this a lot with “Best” and “Top” lists for things such as “Top NFL Rookies to Watch in 2019”. Certain keywords work more efficiently when combined with dates, sometimes including the month to narrow the range even more. “Best NFL Games to Watch November 2019”. If a user is searching for the best NFL games to watch, the title tag helps the user instantly identify that this content is current.
Using Numbers – Numbers are useful due to what is known as “cognitive bias”. The human brain has been trained to identify things that stand out and are specific. This is something instilled over years of development during our younger years. Numbers are specific and stand out when placed next to a list of letters. Consider “5 Ways to Save Money Now” versus “Five Ways to Save Money Now”. The number makes the first tag more identifiable.
Include Variants – Variations and synonyms should be an important consideration when creating a title tag. No matter what your top keyword choice might be, there are always going to be variations in how people will look for that keyword. Sometimes it is as simple as the plural version of a word. In other cases, it is the difference between “cheap” and “affordable” or “low cost”. When space is available, it can pay dividends to include a synonym or variant within the title tag such as, “Affordable plane tickets – how to get cheap flights”. You are able to double up by using the primary keywords of “affordable plane tickets” with the variant of “cheap flights”.
Include Action Verbs – Action verbs are powerful. They are commonly used on a website for calls-to-action because they help encourage clicks. For that same reason, they are useful to mix into title tags. The action words demonstrate something additional for the user such as, “Download a free copy of the 100 Best Travel Destinations. While ‘Best Travel Destinations is the main focus, users are encouraged to click if they want to download a free copy.
Phrasing as a Question – Using questions in title tags can be an effective way to earn clicks simply based on curiosity. People are curious and if you ask a question in the title, they don’t know the answer to, there is an incentive to click and find out. Additionally, this can sometimes lead to earning a featured snippet if the content provides a great answer to the title tag question. Google might then feature that answer for people who search that question or similarly worded questions.
The Bottom Line

The bottom line is that great content serves little purpose if people aren’t finding it. That is why title tags are such an important part of the content creation process. You can boost SEO rankings with these title tag tips by experimenting and testing to find which ones are most effective with your audience. That will ensure more clicks and exposure to the content you worked so hard to create.

Hello world!

Hello world! 150 150 20kwebsites

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

best web design company in Nigeria

best web design company in Nigeria 150 150 20kwebsites

Looking to build a website for your business or Organization And You want to partner with the best web design or  best webdevelopment company in Nigeria

 

 

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Top Web Developers In Nigeria

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Looking to build a website for your business or Organization And You want to partner with the best web design or  best webdevelopment company in Nigeria

 

 

20k websites is a subsidiary of Jrango Technologies, They are the top web development company in Nigeria and 20kwebsites  build beautiful and awesome websites at a fraction of the cost.

The reason you should choose us for your web design project is because not only are we very affordable,we also build very beautiful website that would be so awesome that it would put you ahead pf your competitors give you a strong digital presence,but also drive customers to your websites and eventually guarantee sales.

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Cost And Prices To Build A Website In Nigeria

Cost And Prices To Build A Website In Nigeria 150 150 20kwebsites

Looking to build a website for your business or Organization And You want to partner with the top web design or  top web development company in Nigeria

 

 

20k websites is a subsidiary of Jrango Technologies, They are the top web development company in Nigeria and 20kwebsites  build beautiful and awesome websites at a fraction of the cost.

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The reason you should choose us for your web design project is because not only are we very affordable,we also build very beautiful website that would be so awesome that it would put you ahead pf your competitors give you a strong digital presence,but also drive customers to your websites and eventually guarantee sales.

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We would like to partner with you on your next website design project and the beauty is that you can hire us from any where in Nigeria and we would deliver the website.

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The reason you should choose us for your web design project is because not only are we very affordable,we also build very beautiful website that would be so awesome that it would put you ahead pf your competitors give you a strong digital presence,but also drive customers to your websites and eventually guarantee sales.

We are a Nigeria Best Web Design Agency that specializes in the  design & Development of  Business Websites, Ecommerce Website Blog, Real Estate Website, Entertainment sites, Portfolio sites, Lawyers sites, Consultancy site, News & Magazine Sites.

We would like to partner with you on your next website design project and the beauty is that you can hire us from any where in Nigeria and we would deliver the website.

You can See the price for our web design & Development Package by clicking here

You Can Also see previous websites we have built 

Call Or Whatsapp Us Today on 

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Call Us

+2348078407658

E-mail

20kwebsites@jrango.com

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