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November 2019

8 Ways to Boost Your Website’s Conversion Rate

8 Ways to Boost Your Website’s Conversion Rate 20kwebsites

You already offer well-written and helpful content on your website. You’ve also been working hard to tap various online marketing channels in order to increase the traffic levels to your website. Now, harness the influx of site visitors and turn it into a steady stream of buyers. Here are some effective ways to do that.

Analytics - ConversionsUse Only One Powerful Call to Action Per Landing Page

The psychologist Barry Schwartz wrote a book about the mechanisms governing how people make choices. He argued that fewer choices mean less anxiety for consumers.

So, if you want your site visitors to buy, don’t provide them with other options not to do so right away. Multiple CTAs can be distracting and confusing. Imagine having to navigate an e-commerce page filled with numerous CTAs proclaiming “buy this,” “buy that,” or “check out this discounted item right here instead”–all in bright orange fontfaces. Offering a lot of choices to your customers is not a bad thing, but when you present all of them at the same time on a single webpage, those crucial seconds a potential buyer spends deciding on the available options can make him rethink his decision to purchase. And you don’t want him to second-guess his decision. You want him to click the “Buy Now” button then complete the sales transaction.

Make Your CTA Buttons Prominent

Your CTA buttons should not blend in with and resemble other webpage elements. Make them visually enticing by placing them inside “containers,” or design elements that lend dimension to the buttons so that they look as if they were protruding from the webpage.

In addition, consider using bright orange for your buy buttons. Orange elicits eagerness, according to color psychology. If you are doing a holiday sales drive or a time-sensitive clearance sale, you might want to use red to denote urgency. Then position a countdown timer in a strategic spot.

Get rid of actionable links, too. They have been found to be not as effective as call-to-action buttons.

Include Real-World Success Stories, Testimonials, and Affiliations

You can persuade more people to buy your product if you show them the “proof” of your product’s effectiveness. Provide testimonials and success stories from your clients and customers. A prospective buyer should see these details on the landing page where you expect the sales conversion to happen.

Affiliations, on the other hand, can make your company appear credible. They tell your customers and clients that they are dealing with a trustworthy brand. If your small business is a member of the local Better Business Bureau chapter or the Chamber of Commerce, then say so on your website. Being perceived as trustworthy can do wonders for your brand and your conversion.

Use the Words “Guaranteed” and “Free”

Studies show 60 percent of consumers feel confident and are more likely to purchase a product if they see the word “guaranteed” being related to the product.

Similarly, a compelling case study by Soocial.com revealed that when added to the CTA, the phrase “It’s free” resulted in a 28-percent increase in conversion. You can insert the word “free,” for instance, when emphasizing the value of your offer. Just make sure that it is used appropriately and that you are, indeed, offering something for free.

Display Security Seals

This can be an expensive undertaking, but it helps generate sales for your website.

Security seals can allay the fears of online shoppers who are hesitant to enter their credit card details in your site. ConversionIQ reported that sales jumped by 11 percent when the sign “Norton Secured Seal (powered by VeriSign)” was displayed on every page.

Offer Several Product Images

Online shoppers appreciate being offered multiple perspectives of the product in question. They might also want to see its size in scale or in relation to another familiar item. If you are selling clothes, for example, consumers will want to see the clothes being worn by a model. Don’t skimp on images as they can help increase sales.

One great tip is to introduce interactive elements allowing web users to magnify high-resolution sections of your product.

Leverage videos, too. Bank on its popularity as a selling medium by including informational video snippets showcasing the use of your product.

Take Advantage of White Space

Lots of impressive design elements and well-written product copy can make for a visually appealing feast. But don’t underestimate the persuasive power of a clean, uncluttered webpage with a prominently positioned CTA button.

Always provide plenty of white spaces in your webpages. This allows your site visitors to effortlessly move their gaze toward the information they are looking for. However, don’t overdo the blank spaces because they can lead to a feeling of disconnect from the actionable part of the webpage. The supporting content should not appear disparate from the CTA button.

Shorten Your Page Loading Time

If you are running a startup business and you are still in the process of establishing your brand, then your site’s loading time can more likely spell the difference between a sale and a site visitor leaving even before the landing page has completely loaded.

There’s already a lot of research proving the importance of quick loading times in improving conversion rates. For example, the software company Intuit, Inc. showed in 2013 that an additional three-percent increase in conversion was possible for each second shaved off from 15 to seven seconds of page loading time.

Start by removing all the unnecessary metadata from the images embedded in your website. Reset the JPEG quality between 50 and 75 percent. This compresses image file sizes without sacrificing the quality of the photos. You can also make use of image compressor apps such as Blubox, CompressNow, FILEMinimizer Pictures, ImageOptim, JPEGmini, Radical Image Optimization Tool, Shrink O’Matic, Shrink Pictures, and Trimage.

Other ways to speed up a sluggish website is to enable browser caching and to combine individually rendered CSS and JS files.

More and more people are shopping through their mobile devices. Attention spans are decreasing. Your website should adapt to the times. Think mobile-friendly, fast loading, professionally designed, and dazzling with concise, carefully worded copy.

4 Ways to Turn Your Web Analytics Data Into Sales

4 Ways to Turn Your Web Analytics Data Into Sales 20kwebsites

Leverage your web analytics data. They’re collected and charted for a very good reason–to help you identify the strengths and weaknesses of your marketing campaign. Exploit that knowledge and turn it into sales.

Here are ways to use your website’s analytics to help grow your business and encourage sales.

Invest Your Time and Money in Places Where the Bulk of Your Visitor Traffic Is Coming From

Your web analytics data can tell you the various referral websites where the traffic originates. Do you get the most traffic from social media or from your email marketing efforts? Are you getting a lot of organic searches, and if so, for which keywords or keyword combinations? Are paid searches giving you decent conversions? If no, why continue paying for them?

Know your most productive marketing and promotional channels. Then invest your time and money on them. Don’t go on a blind hunt wherein you devote a large percentage of your marketing budget into places that only trickle online traffic to your website. Since there are hundreds of possible ways to generate traffic, you need to zero in only on the most viable, cost-effective routes.

Take Advantage of Demographics and Location-Related Information

The Audience report from Google Analytics has a segment called Demographics and Interests. It’s a marketing goldmine, if used smartly. From there, you can analyze the age, interests, and even the gender of your website visitors. You also see the corresponding conversion rates. Devise your approach for paid traffic according to these data.

Knowing the geographical location of your site visitors enables you to specifically target certain areas. Any insights obtained from these analytics data can help you refine your marketing approach. For example, you can enhance your targeted advertising efforts or run special offers on areas with low conversion rates.

Use In-Page Analytics to Improve Your CTAs

Which links on your webpages are getting the most number of clicks? Do the clicks convert to purchases? Are your CTA buttons being “acted upon” by site visitors?

Know which calls to action are effective. Most importantly, know why they are effective while others are not. Do they resonate with online users because of their design, their strategic location, or the type of webpage content that support them? Study your in-page analytics closely with these CTA-related questions in mind. They can give you remarkable conversion-boosting ideas. It also helps to read up on the best practices for strengthening your CTAs.

Optimize for the Most Successful Platforms and Devices

You can cross-reference your conversion rates with the different device types and operating systems used by your site visitors. If you are increasingly getting more sales from Android smartphone users, for example, then it is high time to invest on a mobile-friendly website.

Scrutinize the bounce rates against the device types, too. It is likely that the high bounce rates from, say, iOS devices are caused by iPhone and iPad users having difficulty viewing your webpage.

You cannot sell if people do not see what you are offering. Your analytics data can give you an idea if there are certain platforms and devices that are consistently being turned away from your site.

7 Steps to a Winning Website Marketing Strategy that Delivers $$$$$

7 Steps to a Winning Website Marketing Strategy that Delivers $$$$$ 20kwebsites

 

Today, it’s no secret that the people you most want as customers are searching Google for solutions to the problems you solve. The opportunity to connect with these folks and turn them into buyers (and loyal fans) is tremendous. That’s the good news. Here’s the bad: Creating a powerful website marketing strategy can be tough.

What is a website marketing strategy?

A website marketing strategy, in its simplest form, is an action plan to achieve your business’ goals.website-marketing-strategy-digital-strategy-digital-marketing-strategyUndeniably creating a strategy includes many moving parts, and much of what’s written about it is unclear or conflicting. So, if you’re feeling overwhelmed, you’re in the right place. By the end of this article, you’ll have a good basic understanding of the process required to create a solid, business-growing website marketing strategy. One that attracts, engages and converts browsers into buyers.

Step 1: Know Yourself and Your Customer

What do you do that makes you stand out from others selling the same or similar things? In other words, why should people choose you? What do your customers want? Why do they want it? When they search the net for what you provide, what are they hoping to find? What do they want to avoid? Think deeply about this.know-your-customer-m16-marketingThe answers to these and other questions about you and your market make it possible to plan and execute an effective website marketing strategy. Without this knowledge, whatever you do to create or improve your existing strategy may be wishful thinking. And your time is too precious for that. If you’re unsure of how to answer the above, it can be extremely helpful to talk to an objective third party. One with a solid grasp of branding and the digital marketing space.

Step 2: Give Your Website a Good, Hard Look

Time to take off the rose-colored glasses. Think back to this morning when you were searching for this, that, or the other. When you clicked a link in the search results and landed on a page, surely you had an opinion. Did you know instantly that you’d come to the right place? Could you tell from what you saw, read, and felt that this page was worth your time and attention? Did you want to stay and explore further? Was it easy to find your way around? Did you have a sense that whoever was behind the site could be trusted? When users visit your website, you want them to answer yes to all of the above. Getting to this coveted yes requires the right combination of words, images, and, most importantly, awareness (revisit Step 1). If you’re not sure that your site sends the right message about you, consider hiring an expert to have a good look (conduct an audit). If they’re reputable, they’ll ask the right questions to determine what’s needed to make your website a magnet for your market. They’ll look at your site design, how you currently use color, how your content reads, the technology your site is built on, how your competitors stack up, and more.

atlanta seo company report cardStep 3: Leverage the Power of Google

Once you’ve completed Steps 1 and 2, you can leverage the awesome power of Google to bring traffic to your door. Traffic. Is there a more beautiful word? No, but only if it’s the right kind of traffic. As we say in the biz, targeted traffic. Targeted traffic consists of those that are likely to want what you sell. And, if you serve local customers, it includes people located in the areas you serve. For example, let’s say you sell pest control services to homeowners in Atlanta. There’s a way to set things up so that Google can send you traffic from Atlanta instead of somewhere out of your service zone. As passionate business owners and operators, we want steady streams of targeted traffic, a website that exudes credibility, and our users to experience the upliftment that comes from sensing that we’ll keep our promises (to keep their homes pest free, to bring them more clients, and so on). Fortunately, the elements that allow us to achieve the above are the very elements that impress Google. They include …

  • The Right Keywords To clear up some general confusion, a keyword is typically a keyword phrase. Yes, pest control company Atlanta is a keyword. So is luxury vacation resort New Mexico. You want to put keywords in specific areas of your website to make both people and search engines say, “Ah, I’m in the right place!” That’s the short explanation. Search engine optimization (SEO) is important.

    To keep it simple, SEO is the art and science of driving valuable traffic, also called organic or free traffic, to your website. 24/7. In SEO, keywords are the seeds from which thriving businesses grow. It’s the language searchers speak when looking for what you sell. This is why, when it comes to driving traffic, keywords are as essential as breathing.

  • High-Quality Content This is what your traffic comes to see. The words, images, videos, happy-customer testimonials, in short, everything you put on your site to communicate why those who find you should run, not walk, into your open arms.

    The list of content types is long. Articles, podcasts, videos, webinars, ebooks, and infographics make up a fraction of content possibilities. To resonate with your audience, content must address their needs thoughtfully (more on this later).

  • Optimization Optimization refers to activities, technical and non-technical, undertaken to make your website attractive to your audience and search engines (Google, Yahoo, Bing, Baidu if you target Chinese speakers, and so on). Put another way, the purpose of optimization is to make you both desirable and findable.

    Imagine going through all the trouble to create a beautiful site with great, informative content. Then imagine Google and the other search engines not being able to find you when users search for what you offer. This is an important topic. Finding the right SEO Company to help you is critical. For now, just know that optimization is an essential part of a robust website marketing strategy.

  • The Right Links Links help us to acquire the traffic we adore. But only when we understand their power. In other words, links have the power to build. But they also have the power to destroy. Simply put, some links are good at bringing us targeted traffic. Others not so good. Others still can be downright destructive.

    In fact, too many of the wrong links can get us banned from Google and the other search engines. In a future article, I’ll take a deeper dive into the fascinating world of links. For today, just know that a powerful website marketing strategy depends on the right links.

create-content-people-loveStep 4: Create Content that People Love

In Step 3, I mentioned that your traffic is coming to see your content. This is where things get juicy. You see, the people who land on your site have hope in their hearts. They want you to win them over with high-quality content that’s easy to understand. Content that helps them find answers, solve problems and feel better. To do this, you want to plan and create targeted (that word again) content. Here’s an example: Let’s say you’re a law firm based in Atlanta, and you work with a lot of startups. Let’s also say you know that an upcoming change in regulations will affect the startup community. This is the perfect opportunity for an article, podcast, and/or webinar designed to help your market navigate change. And … view you as the go-to source the next time they need legal help. In addition to creating helpful, trust-building content, you’ll want to want to promote it. In other words, as great as your content may be, unless you broadcast its existence, your audience is unlikely to find it. One effective way to spread the word is to …

Step 5: Fall in Love with Social Media (but be picky!)

Contrary to what many believe, you don’t need to be on every social media network to benefit from social media marketing. You want to be active on the platform (s) where your market gathers/shares information. If you’re already using social media, consider if the return on investment is worth the effort you’re putting into it.love-social-media-marketingFor example, if you’re currently using social media to drive traffic to your site, find out what percentage of this traffic engages with your content, reaches out to you for more information, or takes some other desired action. If the percentages are low, you may need to look at the quality and frequency of your social media messages. You may need to assess how well the expectations they set are fulfilled when users click from them to your website. Meaning, you want these folks to have a consistently good, confidence-raising experience. Because (the old adage) people buy from those they know, like, and trust.

Step 6: Embrace the Power of email

In spite of what you may hear periodically, email is far from dead. In fact, email remains a very effective tool for building rewarding customer relationships. Routinely, it’s one of the top channels for many sectors. That is, provided you approach it considerately, with your readers’ desires in mind. In other words, when you send emails you’re entering others’ personal space, so you want to be respectful. To put email to work for you, you’ll want to grow a list of email subscribers. One way to do this is by offering something free and helpful in exchange for an email address. For example, if you sell real estate, you can offer a free guide that simplifies the process of buying property. You can follow this up with a series of useful emails that solve common problems.To clarify, you might send an email about property inspection that links to a more in-depth article (on your blog) on the topic. When you link compelling emails to articles that are genuinely beneficial (no fluff) and easy to understand, you can be viewed as someone trustworthy. This can make it much easier for readers to choose you when it’s time to buy. Not sure what to write about in your emails? Make a list of questions you often receive from customers—pre- and post-sale. Your top sales people can be a great source for this. Then, turn your answers into a steady supply of informative email content.

website-traffic-increaseStep 7: Boost Traffic with Paid Ads

Why paid ads? As you may have heard, it can take several months of content creation and promotion to begin seeing results. Now, this is entirely worth the wait. Because, like compound interest, traffic generated by these methods grows exponentially. However, you may want faster results. Depending on factors like the average amount your customer spends with you, and what it costs you to acquire said customer, buying ads can pay off big time. For example, with a platform like Google AdWords, it’s not unusual to see a return on investment of several hundred percent. In addition, if you’re new to a particular market, running paid ads can help you find out quickly which keywords bring you the most traffic. Think of this as a crash course in finding keywords that are worth your investment. Further, if you hire a trusted agency to set up and manage your paid ads, they’ll keep a sharp eye on what’s working so that you can repeat it.

Thrive Online

Creating a winning website marketing strategy begins with knowing yourself and your customer. This is an absolute must because it lays the foundation for each step that follows: revamping your website, optimizing it so that people are drawn to you and search engines can find you, creating content that your market loves, promoting it via social media, building your email subscriber list, and, if desired, boosting traffic with paid ads. Each step combines to create the exciting synergy that grows your business.

 

11 Effective Ways to Reduce Bounce Rates in Google Analytics

11 Effective Ways to Reduce Bounce Rates in Google Analytics 150 150 20kwebsites

Bounce rate in Google Analytics is a key performance indicator (KPI) of a website’s quality and relevance. It is defined as the percentage of visitors to a website or web page who only access a single page during their session, it plays a vital role in measuring user experience.

While there are a few exceptions, a high bounce rate is usually indicative of poor user experience. If visitors leave your site immediately after landing on it, there’s probably an underlying problem or problems that you should address.

What’s a good bounce rate?

Based on goals, conversions and the type of website a good bounce rate ranges from 26% to 42%. Don’t get too happy if your bounce rate is very low. A very low bounce rate typically indicates that your analytics software may not have been not set up properly.

An average bounce rate ranges from 42.1% to 58%, and anything above 58% is generally higher than it should be. Above 74% is pretty bad and it may mean that your site needs significant work but it depends…

Landing pages and blogs tend to have higher bounce rates. What determines a good bounce rate will depend on the type of site, type of page, user goal, industry, brand and a host of other factors.

average bounce rates by industry

The bounce rate is just one of many KPIs you must pay attention to. There is no one-size-fits-all when it comes to bounce rates. Ultimately, the question to ask yourself is are you getting the results you desire.

Bounce Rate vs. Exit Rate

Some webmasters assume that bounce rate and exit rate are the same. While similar, they are two unique metrics each of which serves a purpose. Bounce rate refers to the percentage of visitors who only access a single page during their session, whereas exit rate refers to the portion of a web page’s visitors who leave the site from that page.

bounce rate vs exit rate

If your site receives 10,000 visitors, 1,000 of whom only access a single page, your site has a 10% bounce rate. This formula can also be used to calculate page-specific bounce rates. For instance, if your homepage receives 1,000 visitors, 300 of whom only accessed that page, the bounce rate for your homepage is 30%.

With exit rate, visitors can access multiple pages in a single session and still trigger an exit. A bounce, on the other hand, can only be triggered when a visitor fails to access at least one other page on the site.

A bounce is triggered by one of the following actions:

• User clicks the back button in his or her web browser without accessing a second page on the site.

• User closes the web browser window or tab displaying the site without accessing a second page on the website.

• User clicks an external link without accessing a second page on the site.

• User remains idle for at least 30 minutes without accessing a second page on the site, resulting in a session timeout.

view-bounce-rate-google-analytics
You can view your site’s bounce rate in Google Analytics by selecting Behavior > Overview. To view bounce rate for specific pages, select Behavior > Site Content > All Pages.

How can you lower your site’s bounce rate and improve its user experience?

1) Relevant Page Titles and Meta Descriptions

The first step to lowering your site’s bounce rate is to create relevant page titles and meta descriptions. Search engines display this information in their search listings. Therefore, your page titles and meta descriptions should closely match the content on the page to promote a positive user experience. If it doesn’t match, visitors won’t find the content for which they are looking, in which case they’ll leave and trigger a bounce.

title meta description google preview
Use M16’s Google Description Preview Tool to see how your listing will look on Google

2) High-Quality, Authoritative Content

You can’t expect visitors to stay on your site unless it features high-quality, authoritative content. If your site’s content is better than your competitor’s, visitors will stay and click through more pages. So, don’t just toss up a keyword-rich article or blog post and call it a day. Focus on creating exceptional, long-form content that’s easy to scan and read.

3) Interlink Pages

Perhaps one of the easiest ways to lower your site’s bounce rate is to interlink pages together with relevant anchor text. When creating new content, look for words or phrases that match the titles of other pages on your site. If it matches, link the word or phrase to the associated page. Some visitors may click these contextual links when reading your content; thus, lowering your site’s bounce rate.

interlinking
4) Transparent Navigation

Designing your website with transparent, easy-to-use navigation will promote a lower bounce rate. If visitors can’t find your site’s main navigation menu, they may leave after accessing just a single page. So, don’t bury or conceal your site’s navigation menus. Place them in areas like the header or sidebar, using contrasting colors and bold text to draw attention to them.

5) Add a Search Bar

Adding a site-wide search bar to your website can further lower its bounce rate. There are several PHP and Perl search engine scripts that, once installed, allow visitors to search for specific content on the site. After performing a search, it provides a list of clickable URLs to pages on which the material is located. Alternatively, you can create your own custom site-wide search engine script.

6) Place External Links at the Bottom

Some webmasters are hesitant to include external links on their site, fearing this will raise their bounce rate. That makes sense given that every external link creates an exit point through which visitors can leave your site. Without external links, though, Google may view your website as being a one-way street, which can hurt its search rankings. You can still include external links on your site while minimizing the impact it has on your bounce rate by placing them at the bottom of your content. Doing so increases the chance of visitors clicking internal links before any external links.

7) Display Links to Related Pages

In addition to contextual links, consider displaying links to other related pages on your site. If your site runs WordPress, you can automate this process with a plugin like the Yet Another Related Posts Plugin (YARRP) or Related Posts for WordPress. Once activated, these plugins will scan your web page’s content and display links to pages with relevant content.

8) Optimize Load Times

The longer it takes a visitor to load your site, the higher the chance that he or she will bounce. Don’t let your site’s performance suffer because of slow speed.

Surveys conducted by Akamai show that nearly half of online users expect websites to load in just two seconds.

9) Mobile-Friendly

Using a mobile-friendly design encourages visitors to stay on your site, which subsequently lowers its bounce rate. When a user attempts to access your site on a smartphone or tablet, he or she expects a fast an fluid experience. If your site contains broken elements, poorly rendered images, or text that’s too small or too big, these mobile users may bounce without clicking through to a second page.

10) Analyze Web Browser

A lesser-known tactic for lowering a site’s bounce rate involves analyzing web browser usage for potential cross-compatibility issues. Using Google Analytics, you can view the average bounce rate for different web browsers. If your site has a 75% bounce rate with Firefox users and a 30% bounce rate with Chrome users, this may indicate a compatibility issue with Firefox.

11) Add a Custom 404 Error Page

Finally, consider adding a custom 404 error page to your site. By default, most web hosts display a generic “404: the requested URL was not found on this server” error. Adding your own custom 404 error page, however, allows you to include links to other pages. You can add links to popular pages on your 404 page, as well as a search tool so users can find the content for which they are looking.

404-error

Following the 11 tips outlined here will help you achieve a lower bounce rate while improving your website’s overall user experience.

Voice Search SEO: How to Turn Up the Volume on Your Voice Search Optimization Strategy

Voice Search SEO: How to Turn Up the Volume on Your Voice Search Optimization Strategy 150 150 20kwebsites

The way in which people use search engines to find information is changing. According to Google, one in five searches performed by its mobile users involve voice search technology. By 2022, experts predict half of all searches, including mobile, desktop and smart devices, will be performed using voice. If your website isn’t optimized for voice search, it won’t reach this ever-growing audience.

The Basics of Voice Search

Search engines have traditionally relied on text input to process a user’s query. In 2011, however, Apple launched its Siri virtual assistant. Powered by a natural language interface, Siri allows users to perform various commands, including internet searches, using voice.

To compete with Apple’s then-monopoly of voice search technology, Google released the first version of Google Voice Search in 2012, allowing users to perform searches by speaking the query into their device’s microphone. And just two years later, Amazon entered the market by releasing the first of its Alexa-powered Echo smart speakers, which also support voice searches.

Use a Conversational Writing Style

Your website will rank higher for voice searches if you create content using a conversational writing style. When compared to text searches, voice searches are longer and more casual. To find information on how to repair a cracked iPhone screen, for example, a user may perform a text search for “DIY iPhone screen repair,” or they may perform a voice search for “how do I repair my iPhone screen?” By writing in a conversational style, you’ll encourage search engines to rank your website higher for relevant voice searches.

Analyze Traffic-Driving Search Queries

To determine which keywords to target when optimizing your website for voice search, analyze your site’s organic traffic using Google Search Console and Bing Webmaster Tools. Both tools, available at search.google.com/search-console/about and bing.com/toolbox/webmaster respectively, will reveal which search queries have driven traffic to your website.

Go through your website’s traffic in Google Search Console and Bing Webmaster Tools while paying close attention to long-tail, conversational-style search queries. While you can’t filter the results by voice search, it’s safe to assume many voice search users are performing these same queries, so you should consider optimizing your website to rank for them.

Create Q&A Pages

Creating pages with questions and answers frequently asked by your website’s audience can help your site reach more voice search users. According to a study conducted by seoClarity, the two most common words used in voice search queries are “how” and “what,” which indicates many voice search users are looking for an answer to a question.

You can find out which questions your website’s visitors are searching for using Google Search Console and Bing Webmaster Tools. Perhaps an even more effective tool for researching questions, however, is AnswerThePublic. Available by visiting answerthepublic.com, it allows you to generate huge lists of questions, along with other types of search queries, containing your target keyword. After creating a list of questions relevant to your website’s audience, turn them into pages of voice search-optimized content.

Create Long, Detailed Content

Voice Search Detailed Content

Google favors longer web pages in the search results for voice queries over shorter web pages. A study by Backlinko found the average length of a web page ranking on the first page of Google for a voice query was just over 2,300 words. While you don’t have to create 2,300 words for each page, you’ll attract more voice search traffic to your website using long and detailed content.

Long and detailed content provides search engines with more stuff to crawl and index. And if you create it using a conversational writing style, search engines may rank your content for more voice searches. A user, for example, may perform a voice search query for an exact or similar phrase included in your content, in which case search engines may display your site at the top of the results. If you create short content, on the other hand, your website will rank for fewer long-tail voice queries.

Reduce Load Times

There’s a strong correlation between a website’s load times and its rankings for voice searches. In the same study, Backlinko found web pages ranking on Google’s first page for voice queries loaded in just 4.6 seconds, meaning they are about 52 percent faster than standard web pages ranking for traditional text-based searches.

Of course, it makes sense for fast-loading websites to rank higher for voices searches than slow-loading sites. Voice searches are often performed on the go using mobile devices, which generally have slower download speeds than landline-connected desktop and laptop computers. If a mobile user encounters an already slow-loading website, he or she may abandon it rather than waiting for it to load.

Follow these tips to achieve faster load times and improve your website’s voice search performance:

  • Upgrade your WordPress website hosting to WP Engine.
  • Minify JavaScript and CSS using a tool like minifier.org.
  • Optimize images in Photoshop by scaling them down and choosing the “Save for Web” option.
  • If your website uses WordPress avoid installing too many plugins.
  • Serve files to visitors using a content delivery network (CDN).
  • Avoid using redirect links.
  • Host videos externally, such as on YouTube, and embed them on your website.
  • Enable browser caching by adding expires headers.
  • Use GZIP compression.

Target Google’s Answer Boxes

Voice Search Google Answer Box

When performing voice searches on Google, you’ll probably notice most of the top-ranked results consist of websites ranking in an answer box. Therefore, you should target Google’s answer boxes to achieve better rankings for voice searches.

What are answer boxes exactly? Also known as a featured snippet, an answer box is a unique, box-encapsulated listing that Google displays at the top of the search results page for some queries. Like standard organic listings, answer boxes contain the web page’s title and URL, but they also contain a longer description. They are called “answer boxes” because they most commonly appear for questions asked on Google.

To target Google’s answer boxes, you must create specific and concise answers to your users’ questions. You can still create long-form pages, but the answers themselves should be relatively short. Otherwise, Google may rank a different website with a shorter answer in the answer box for your target keyword.

With voice projected to surpass text as the leading method for performing internet searches within the next six years, you can no longer ignore voice search in your SEO strategy. Failure to prepare your website for this pivotal transition will restrict your ability to attract organic traffic.

Redesign Vs. Realign : What Does Your Website Need?

Redesign Vs. Realign : What Does Your Website Need? 150 150 20kwebsites

Now that you have designed the website you can sit back, relax, and wait on potential customers. Right? Now that the site is designed, the website will require constant tweaking due to ever shifting market trends. Right?

Not exactly, neither of the two statements are entirely true. Websites are goal based and focus on increasing sales. To stay competitive in the online market it is essential to understand the concepts of redesign vs realign for a return on investment.  The distinction is critical – Understanding the difference between redesigning and realigning can result in happiness with attaining website goals: increased sales, credibility, and long-term clients.

WHAT DO REDESIGN AND REALIGN MEAN?

The difference between redesigning a website and realigning a website isn’t always black or white. To put it simply, the need to redesign is based on aesthetics and the need to realign is based on purpose. Redesigning is all about reimaging aesthetic changes: color schemes, graphics, typography, layout, structure. Redesigning keeps the overall structure and functionality of the website while modifying aesthetics and layout. Is your site 6 years old and no longer visually appealing to your target audience? Has your company branding changed? Is the visual design of your site causing users trouble when trying to reach content? These are questions to consider when thinking about redesigning your company site. Another question to ask yourself is, am I merely looking to refresh or fully reposition?

WHEN TO REALIGN 

A realign focuses on fixing the functionality of your site. The designer will consider the usability and accessibility of your site. Usability and accessibility of a site deals with whether or not it is easy for a user to complete the goal they set in mind when visiting the site. For example, if a user visits a camping site wanting to learn more about the best camping equipment, are they able to find that information quickly and is that even an option provided for them on the site? Users shouldn’t be searching for hours trying to find important information, the sites content should be relevant and easily accessible through links, and the links on your site should all be working. All of these are examples of possible functionality issues that should be addressed with a realignment. A lot of research goes into the realigning of a site. Learning everything there is to know about your users is an integral part of creating a functional site. Overall, realignment is needed when users are visiting your site and their user goals are not being met.

WHEN TO REDESIGN 

Is a redesign needed? Reinvigorating market efforts should be full of digital tools: search engine optimization (SEO), social media integration, blog and news templates, conversion-focused pages, compelling visuals, etc. Mobile friendliness is also very important in the current climate. A redesign is in order if the website is not offering a good experience for mobile users. Is the site built on a suitable CMS and code is well-structured? These are things to consider when thinking about a redesign.

The need to add new technology and functionality lays down a foundation with an eye to the future. Developing a strategy and assessing how the current site is working and the goals for the site can lead to the right decision when determining redesign vs realign. Remember it’s up to the designer to gauge which will effectively meet your companies needs and exceed goals.

Want to work with an agency with the knowledge and guidance to create the best website for your company? Creative Juice will be happy to help, be sure to contact us!

150 150 20kwebsites

Branding will make or break any business. In today’s consumer-driven economy, branding and marketing are both integral to success. The old model of “the best product always wins” is changing. Now, providing a quality good or service isn’t enough. People want to support organizations with ethos–organizations that demonstrate credibility through the marketing of what they have to offer. Whether it be an ugly logo or poor social media presence, don’t let bad branding kill your business, because it can. And it will.

BAD BRANDING REFLECTS POORLY

When your brand lacks depth, customers know it. Rule number one: everything has a purpose. People put their trust in organizations with well developed ideas and concepts. The more thought you put into your branding, the more it will show that you care about satisfying your customers’ unique needs. Your brand is, in essence, a preview of your organization, so if your branding is poor, consumers will (subconsciously or consciously) be inclined to devalue what you offer.

Attention to detail is important in branding. Your aesthetic must be intentional. After all, if you aren’t intentional with the visual expressions of your business, why would a customer think you’ll be intentional in fulfilling their needs?

CONSISTENCY AND INDIVIDUALITY DEMONSTRATE GOOD QUALITY

If your business fails to incorporate the same branding patterns throughout all of your marketing, you will lose credibility. Consistency is key for branding. You want your brand to be both recognizable and distinguishable. Your brand is recognizable when it is consistent, while your brand is distinguishable when something about it is markedly unique. These two ideas go hand in hand to create a brand that screams “we know what we’re doing, and we’ll do it for you.”

COMPLEXITY IS CONFUSING 

We live in a fast-paced world. If someone sees a logo or brand and can’t understand it quickly, they’ll move on with their day, never giving your business a second thought. If your brand is too complex in the way it is presented, then it will not resonate well with potential customers. The mission of your organization should be intentional and perhaps even deep, but on the surface, your message must come across as simple, clean, and fun. Expressing depth through simplicity is the key to effective, memorable branding.

Don’t let bad branding lead to bad business… We specialize in branding and want your business to be as successful as it can be! Contact Jrango Technologies today to resurrect your business brand!

 

How to Benefit from Color Psychology in Your Website Design

How to Benefit from Color Psychology in Your Website Design 150 150 20kwebsites
How to Benefit from Color Psychology in Your Website Design

Without researching the topic of color psychology, you already know that certain colors can spark different emotions and meanings. Your favorite colors can be driving factors behind the way you decorate your house, the clothes you wear, and even the food that you’re most drawn to.

Color choice is significant in branding, marketing, and web design, too. In fact, color can be up to 85% of the reason people decide to buy from a company. Color can build or demolish brand trust, increase or destroy customer loyalty, and form 90% of a customer’s opinion of a brand within just 90 seconds.

So when you set out to either create your first website or redesign an outdated one, it’s no surprise that your web designer will quickly ask about your preferences regarding website color. Before you spout out an answer based on your personal favorites, read through our tips for making smart web design decisions based on the psychology of color.

Step 1: Consider the meanings associated with each color

To a certain extent, you may already understand the meanings associated with common colors. You may be drawn to the color blue when you need to calm down, while something about the color orange may not seem appropriate for formal business documents.

There's a ton of research on just about every color out there
A handy cheat sheet about the psychology behind common colors

Some of these characteristics may explain why certain colors are more popular in particular industries. For example, blue is a color often used by banks, while red is highly recommended for brands involving dating services. Meanwhile, a customer who visits a bright yellow website to read articles about relaxation and deep breathing may feel that something isn’t right — even if they can’t explain why.

Other fun facts for these colors include:

  • Blue naturally suppresses appetite, so using it on a food-based website may be off-putting to visitors. Many people suspect that the reason for this is that there aren’t many everyday foods that are blue.
  • Yellow is fun and playful, but you have to remember that it’s also used for warning signs. Too much yellow can heighten emotion too much, but yellow in small doses can be the perfect solution for calling attention to a specific call to action on your website.
  • Green has such strong associations with nature and being environmentally friendly that the color alone can send a message that a company is ethical. Also, green is becoming more and more popular since it offers the relaxing qualities of blue and the energizing effects of yellow.
  • Orange has been called “the new red,” but it’s a tricky color to work with. It’s a favorite among kids and can have connotations of being cheap, so incorporating it into your website that’s targeted at adult buyers should be done with caution.
  • White has a ton of benefits, but it comes with a pretty important drawback: It can be difficult on the eyes when true white (#ffffff) is paired with true black (#000000). A tactful solution is to use an off-white like ivory, which offers the same benefits as white but is viewed as a lot more comforting.
  • Black is certainly one of the most commonly used colors, but be careful as it has many conflicting associations — for example, it’s edgy, but it’s also corporate, formal, and traditional. The good news is that both black and white have so many hues between them, so using darker and lighter shades can offer the same advantages with fewer drawbacks.
  • Red, like yellow and green, is recommended in small doses. Since it so strongly promotes action, many web designers argue that is the best option for buttons and other calls to action. Research doesn’t necessarily support this claim, so don’t feel it’s your only option.
  • Purple is an exclusive color in the sense that it will likely draw in female customers but immediately repel male customers. It certainly isn’t recommended for all industries, but for a select few, it can be the perfect choice.
  • Brown is the least popular color for web design. Both men and women dislike it, and it can be difficult to pair it well with other colors. Its positive connotations are dependability and ruggedness, but it takes tact to keep it from looking bland and dark.

By combining your own perception of certain colors with the perception of the typical user, you already have a good foundation for choosing the colors of your new website. But don’t stop there, because effective color choice is about more than just the meanings associated with them.

Step 2: Consider which colors are recommended for your industry

While your business’ goal is likely not to completely blend in with your competition, there are certain colors that just work well with particular industries (and other colors that can send your users running away).

Common colors across industries include:

  • Blue: Medicine, science, utilities, government, healthcare, recruitment, legal, information technology, dental, corporate
  • Green: Medicine, science, government, recruitment, ecological business, tourism, human resources
  • Black: construction, corporate, oil, finance, fashion, manufacturing, cosmetics, mining, marketing, tradesmen
  • Grey: automotive, journalism, sportswear, technology
  • Red: fashion, makeup, food, dating, video games, retail, automotive, hardware, video streaming
  • Orange: drinks, retail
  • Yellow: automotive, retail, food, technology

While these trends shouldn’t restrict you as you choose the colors for your website, they are trends for a reason. The message your company wants to send is likely similar to that of your competition, so choosing a color that’s a complete curveball for your industry may hurt (by sending the wrong message to customers) more than it can help (by making your brand stand out from your competitors).

Step 3: Consider your target customer and their preferences

Step one also included a bit of information about color preferences across genders, but did you know that there have been pretty in-depth studies conducted on this very topic? It’s more than just “women like purple and men don’t.” There’s actually a ton of interesting information about genders and color preferences:

  • The favorite color of both genders is blue (with 57% of men and 35% of women saying it’s their favorite color).
  • Men’s favorite colors are blue (57%), green (14%), black (9%), and red (7%). Fewer than 5% of men said that orange, yellow, brown, grey, or white was their favorite color, and 0% of men said purple was their favorite color.
  • Women’s favorite colors are blue (35%), purple (23%), green (14%), red (9%), and black (6%). Fewer than 5% of women said that orange, yellow, brown, grey, or white was their favorite color.
  • Across both genders, orange and brown are the least favorite colors, with 22% of men and 33% of women disliking orange and 27% of men and 20% of women disliking brown.
  • Overall, men prefer bright colors and women prefer softer colors.
Between these two images, men may prefer the brighter one and women may prefer the subdued one
Though these two images show similar content, men may prefer the top image (with brighter blues and more pops of green) and women may prefer the lower image (with a calmer, more subdued tone throughout)

But your target demographic can be defined by much more than gender. There are also color psychology-related statistics regarding age, class, education, and even climate. Check out these interesting facts:

  • Young children prefer brighter colors of red, yellow, blue, orange, green, and purple. They also prefer solid blocks of colors over patterns.
  • Teenagers often prefer black and are open to more graphics and sophisticated colors than their younger counterparts.
  • In general, most adults prefer subdued colors and their color preferences are set in stone.
  • Adults older than 65 tend to dislike yellow and prefer blue, pink, and green. They tend to prefer calmer hues over bright, stimulating ones, and purple becomes even more popular among women the older they become.
  • People in the working class tend to prefer bright variations of the primary and secondary colors. Meanwhile, wealthier people tend to prefer more complex colors, often preferring tertiary colors with a variety of shades.
  • The more educated an individual is, the more sophisticated their color choices usually are. Well-educated people tend to prefer tertiary colors, while less educated people tend to prefer primary and secondary colors.
  • People tend to prefer colors that duplicate the colors relating to their climate. People from tropical climates respond best to bright, warm colors, while people from colder climates prefer more subdued colors.

Now you can combine your personal color preferences, the emotional meaning associated with colors, the common colors used in your industry, and the preferences of your target demographic to build a rather complex profile. This can be good news for those of you who were reluctant to blend in with your competitors — even if you’re in the same general industry, the specific demographics of your target market can lead to some differentiation between your companies.

Step 4: Remember that what matters more than the colors you choose is how you combine them

At the end of the day, two websites that use blue and white as their main colors can look and function completely differently. Color psychology involves more than just picking that one color you want to use to represent your brand — it involves factors like color schemes, white space, and strategic placement of particular colors, providing a wide spectrum of variety even with the same key color.

Many web designers recommend that each website has at least a background color, a base color, and an accent color. Many also recommend what’s called the 60-30-10 rule, where you choose three colors and use one 60% of the time (as the dominant), another 30% of the time (as a secondary), and the third 10% of the time (the accent).

Take, for example, calls to action. Bright primary colors, such as red, green, orange, and yellow are the highest rated for use on website calls to action. Not all of the colors in this list will pair well with the same dominant and secondary colors in a website’s color scheme. If you think back to elementary school and the color wheel, you’ll remember that you can evoke all sorts of different feelings by pairing colors that are analogous, monochromatic, triadic, complementary, or compound. Before you know it, you have nearly endless color scheme possibilities even after you choose your base.

Then add in components like the amount of white space and the tints, hues, shades, and shadows, and one website with red + white + black can look completely different from another with the same color scheme. And that’s before we even start talking about the layout of the site.

A few final considerations

It’s clear that there’s more to color psychology than simply gravitating to the colors you personally like. It provides so many steps you can take to make smart color decisions on your new website. Even just using color psychology to better understand your target customers can be beneficial as you continue to market to them.

If you’re feeling overwhelmed by all the options available, remember a few key points:

  • Color perception is subjective. While there are broader messaging patterns in the way people perceive color, so much of it is dependent on personal experiences. Just because the statistics point to one set of colors for your target market doesn’t mean that’s the fool-proof choice.
  • If you already have a logo with a set of colors you want to stick to, there are still steps you can take to use color psychology to your advantage without entirely reworking your brand. Simply adding different calls to action and varying the amount of white space on your website can make a huge difference.
  • Finally, it doesn’t all boil down to the specific colors you choose. While colors do have different meanings and certain demographics have their preferences, the most important factor is how a user perceives the color as relating to your brand. Your color choice may evoke emotions that seem completely unrelated to your brand, which can be just as off-putting to customers as their least favorite colors.

And, of course, there is always room for following your gut — even in business. If all the research tells you to choose a color that really feels wrong for your brand, listen to your instinct. You may be surprised by how perceptive your customers can be, and when you choose colors, branding, and strategies that you can stand by, your customers will be able to tell.

How To Find Your Target Audience

How To Find Your Target Audience 150 150 20kwebsites

When creating a brand, one of the first things to think about is your target audience. Who do we market to? What demographics? What generations? There are lots of questions when it comes to discerning just who your target audience is, and it can certainly feel daunting. But not to worry–it’s actually way simpler than you might think! Here are some simple steps to finding who your business should primarily market to.

UNDERSTAND YOUR BRAND

Before you can decide upon your key customer base, you should ask yourself this question: “How does my business improve the lives of my customers and why would somebody be interested in what I have to offer?” It is important to think like a customer when deciding on ways to market your brand. What is a customer’s favorite thing about your brand?  For what reason are they choosing you?

Think about the type of people that benefit from what you are offering. Regardless of the specifics of your business, you are selling a solution to some problem.  What is the problem and who, specifically, needs your solution? Another major consideration is competitive advantage; what makes your business different than anyone else’s? Competition is everywhere, so capitalizing upon the unique advantages of your business is critical.

Keep in mind that it’s not always about cost. Particularly in today’s consumer economy, people make decisions to support businesses that stand for something, treat them right, and simplify their lives.

MAKE MARKETING PERSONAS

Sure, “marketing persona” sounds fancy, but have no fear! A marketing persona is simply an outline of a type of person that is interested in what you have to offer. This strategic marketing tactic helps facilitate the creation of relevant content for various types of marketing.

Think of personas as business roleplay. That is, take a deep dive into what your customer wants from your business and why they want it. Keep in mind that your business will likely have a diverse customer base, so it is wise to create and utilize many different personas. A simple rule of thumb: you’ll want to make at least four or so different personas and break them down by age, location, and position. Play around with it… give that persona a name and a story. Sure, they might be imaginary, but to your profit margins, they are just as real as you and me!

RESEARCH RESEARCH RESEARCH

Once you have a better background understanding, you can get into the knitty gritty. This is where you use the personas you have created as “shortcuts” of who you are trying to reach and how you’ll reach them. Fill in data to support and develop those personas. You might find that data will refute personas you’ve already created. In that case, modify the persona. Incorporation of customer feedback and sales data helps to ensure your persona friends are truly as spot on as they can be.  After all, who’s better to tell you about your customer base than your customers themselves!

In short, follow these different areas of advice for finding your target audience:

  1. Find what you do the best and what your customers like the most.
  2. Create your foundational market personas.
  3. Research, ask questions, research, repeat!

Already found your target audience? Let us help you reach them!  Contact our team of Juicers today.

How to Choose the Right Social Media Accounts for Your Business

How to Choose the Right Social Media Accounts for Your Business 150 150 20kwebsites
How to Choose the Right Social Media Accounts for Your Business

Social media provides a unique opportunity for your business to make meaningful connections with your target audience. It’s where you can post updates, share information about events and specials, and have actual conversations with your customers.

One of the best tips we have for running your business’ social media accounts is to start small. It’s better to have a handful of complete, regularly-updated accounts than it is to create accounts on all platforms only to leave them stagnant.

Using information about your industry and target market, you can make an informed decision about which accounts are most worth your efforts.

Step 1: Consider How Much Time You Have

Depending on the social media platform, experts recommend you that post anywhere between 1 and 5 times per day. To save yourself time, we recommend scheduling your posts in advance, either once per week or once per month.

So, if it takes you about five minutes to post one update, you can estimate that you’ll need about 25 minutes each week for each social media channel (1 update x 5 minutes x 5 days = 25 minutes). If you’re looking at monthly scheduling, this translates to about 1.5 hours per month per social media channel (25 minutes x 4 weeks = 100 minutes, or just over 1.5 hours).

Using this information, you can start to get an idea of how many social media channels you should manage. If 25 minutes each week already sounds like a lot, it may be best to start with one channel and evaluate over time. If you think you’ve got a solid 1 to 1.5 hours each week to dedicate to social media, you may find that 2-3 channels is a better fit. Check out the recommended post frequencies for popular social media channels:

Each social media channel has best practices for posting frequenc

We recommend sticking to no more than 3 — at least in the beginning. While it may be tempting to get your business up on every social media platform, it’s better to have no account at all than to have an inactive one.

Step 2: Consider Your Target Audience

In all your other marketing efforts, what kind of audience are you trying to reach? While platforms like Facebook tend to attract anyone and everyone, other platforms will provide you a more targeted approach.

For example, only 10% of internet users over 65 use Twitter, so this platform may be better if you have a younger target audience. Meanwhile, suburban women are much more likely to use Pinterest than are men, urban users, and rural users. Knowing this information can help you understand which platforms will help you create the most meaningful connections with your target audience. This information can also be telling of the quality of leads your business can gain from a particular social media channel.

Here’s the rundown on the types of users on each of the most popular social media channels:

Consider what users want from each social media channel

Think about how your product or service fits into these different categories. As you can see, the popularity of the platform may not be the most important factor for your business. If your business naturally provides content that users on a particular platform want, that is a much more important consideration than the size of the platform. Quality over quantity is just as true on social media as it is with your other marketing efforts.

Step 3: Consider Your Industry (& Beyond)

We specifically saved this step for #3. While your initial instinct may be to look into what your competition is doing, it’s better to begin with the user and what they want rather than comparing yourself to the rest of your industry.

But industry-specific information is definitely useful and worth considering. The best way to dig into this information is to search around social media channels for yourself. Whether you have local competitors that you keep tabs on or you’re inspired by some of the greatest businesses in your industry, look up those brands on various social media channels.

Take note of which platforms these businesses use and check out how they’re using them. This step is especially worth completing because it can show you which kinds of content perform well on each channel within your industry. Use this information to your advantage.

Use your competitors' trial and error to your advantage

For example, if all signs point to your business using Google+ but your competitors don’t receive high engagement on this channel, take note of why that may be. Perhaps they aren’t posting the right kinds of content, or maybe they’re blasting the channel too frequently. If all you can find is high-quality, visual content and it seems like their content should succeed, this may be a sign that this social media channel won’t pack as high of an ROI as you had expected.

Look Beyond Your Industry for Inspiration

Another crucial step here is to think beyond your own industry. As a consumer, you interact with tons of businesses every day. Think about the businesses that you believe do an excellent job of presenting themselves online, engaging with customers in their marketing, and generating consistent sales. Include them in your research to see what works for them and how they use each channel. Chances are you’ll pick up tons of marketing inspiration along the way.

Remember: It can be all too easy to only pay attention to what your competition is doing. But, by limiting yourself to your own industry, you miss opportunities to be inspired to be better than your industry.

If All Else Fails: Try a Recommended Formula

If your business naturally fits into the type of content that users on a particular platform expect, that makes the task of choosing an account much easier. But there are many businesses out there that don’t quite fit into these boxes.

Rather than spending hours analyzing your audience and industry, you could always try to just stick with a formula recommended by a marketing expert.

For example, there’s Neil Patel, co-founder of Kissmetrics, Quick Sprout, Crazy Egg, and Hello Bar. Forbes named him one of the top 10 online marketers, and President Obama named him a top entrepreneur under the age of 30. According to Neil, the social media accounts that really matter for your business are:

  • The Big Four: Facebook, Twitter, LinkedIn, and Google+. He says you should join them all.
  • The Lesser Three: Pinterest, Instagram, and YouTube. He says you should join them all.
  • Two of the Little Ones: Tumblr, StumbleUpon, and Reddit. He says you should join two of these three.
  • One Niche Site: Untappd, Kaboodle, Behance, Care2, GoodReads, MeetPips, Ravelry, and Gentlemint. He says you should join one of them.

This formula makes it pretty easy to choose your business’ social media accounts. However, it does mean that you’d have to manage 10 accounts (so about 4 hours per week or 16 hours per month). He, of course, wrote that blog post with a huge audience in mind, so there’s not much there in terms of personalization. At the same time, it does give you an easy path for getting your feet wet without a ton of upfront strategy.

Marketer Neil Patel recommends that your business runs 10 social media accounts

As for us? We think the best “formula” is to spend that initial time taking a strategic approach to your social media marketing. However, a great way to quickly get started (without juggling 10 accounts from the beginning) is to choose two of the six accounts we’ve featured in this post: Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.

We recommend sticking to two social media accounts in the beginning

In conjunction with blogging (which we do recommend for most industries), you can use two social media channels to amp up your marketing efforts. Do a bit of research on the best content types for those two platforms, and then set and stick to a posting schedule. Devote your efforts to these two accounts until you see a strong reason to branch out to more.

Social Media: A Powerful Piece of the Marketing Puzzle

In online marketing, it’s simply unrealistic to expect any one avenue to generate a fantastic boost in your sales. With your website as the foundation, online marketing can include everything from blogging and social media to email campaigns and white papers — and that’s, of course, the tip of the iceberg.

The best marketing involves a variety of platforms and is closely measured over time. Using the tips above, you can begin your social media marketing efforts on a strong note without using all your time to do it. Then, in conjunction with your other marketing efforts, you can see increased engagement with your business, a boost in sales, and even customer loyalty to your brand.

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